They Sold You Clean. You Got Chemicals. We Built the Fix.
Big Pet didn’t lose its way —
it sold out.
“Natural” shampoos packed with toxins.
“Eco” packaging made of plastic.
Greenwashed products wrapped in lies.
We said hell no — and built PurelyGreen.
Pet care that protects your pets, the planet, and your standards.
No greenwashing. No guilt trips. No compromise.
This is your line in the sand.
Welcome to the revolution.
🧸 EcoChomp – Because Big Pet Thinks a Toy Should Entertain for a Day and Pollute for a Decade
Most toys are made to break — and never break down.
EcoChomp is built for real dogs.
Tough enough for tug-of-war.
Clean enough for your conscience.
And when it’s done, it disappears — not into a landfill, but into the earth.
Let your pup go wild — without the guilt.
📍 PawSense – Because Big Pet Thinks “Smart” Means Flashy, Plastic, and Disposable
They build trackers to impress.
We built one to protect.
PawSense is for pet parents who care about what’s inside — and what gets left behind.
It’s not just a GPS.
It’s a planet-conscious guardian that tracks their location, monitors their health, and cuts out the e-waste guilt.
Tech that’s safer for your pet — and smarter for the planet.
🐕 EcoTough – Because Big Pet Wants You Rebuying Junk Collars Every Year
They make gear to break.
We made EcoTough to last — sustainably built for dogs who explore and humans who are done funding landfills.
Rugged. Ethical. Adventure-ready.
Buy it once. Walk proud. Never settle.
🌙 GreenBeam – Because Big Pet Thinks a Blinking Light is “Good Enough”
Most collars glow.
Few actually protect.
GreenBeam makes sure they’re seen — and safe.
USB-rechargeable, storm-proof, and built for pet parents who refuse to gamble with visibility.
Because safety isn’t optional. And trust isn’t negotiable.
🛏️ EcoHaven – Because Big Pet Thinks “Comfort” Comes in Plastic
They stuff their beds with waste.
You give your dog something better.
EcoHaven is breathable, toxin-free, and built to last —
so your pup can rest easy, and you can feel good every night they do.
Because comfort shouldn’t cost the planet — or your standards.
💩 EarthPaw – Because Big Pet’s “Eco Bags” Are Just Plastic in Disguise
They slap a green label on plastic and sell it like progress.
You toss it — and the guilt sticks around for centuries.
EarthPaw is different.
Certified compostable. Strong. Truly clean.
Because picking up after your pup shouldn’t mean trashing the planet.
We’re Not a Brand. We’re a Line in the Sand.
We didn’t build PurelyGreen to join the pet aisle.
We built it because Big Pet turned “eco” into a punchline — slapping green labels on plastic and calling it progress.
This is for the pet parents who read the ingredients, double-check the claims, and don’t fall for compostable bags that last longer than their dog.
If that’s you — you’re not the problem.
You’re the resistance.
Welcome to the frontline of pet care done right.